uCool, Inc. Personal Information Processing Policy
Last updated December 22, 2022.
Type of Cookies |
Description |
Managing Settings |
Required cookies |
Required cookies enable you to navigate our Site and use its features, such as accessing secure areas of our Site and using our services. |
Because required cookies are essential to operate our Site, there is no option to opt out of these cookies. |
Performance cookies |
These cookies collect information about how you use our Site, including which pages you go to most often and if they receive error messages from certain pages. We only use information from these cookies in an aggregated and anonymous manner. It is only used to improve how our Site functions and performs. |
To learn how to opt out of performance cookies using your browser settings click here. |
Functionality cookies |
Functionality cookies allow our Site to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of our Site after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. |
To learn how to opt out of functionality cookies using your browser settings click here. |
Targeting or Advertising cookies |
From time-to-time, we may engage third parties to track and analyze usage and volume statistical information from individuals who visit our Site. We sometimes use cookies delivered by third parties to track the performance of our advertisements. For example, these cookies remember which browsers have visited our Site. By way of example, as you browse our Site, advertising cookies may be placed on your computer so that we can understand what you are interested in. Our advertising partners then enable us to present you with retargeted advertising on other sites based on your previous interaction with our Site. |
To learn more about these and other advertising networks and their opt out instructions, click here. |
c) Other Tracking Technologies.
When you visit our Site, we may collect your IP address for tracking purposes. For example, we may use IP addresses to monitor the regions from which you navigate our Sites. We may also use web beacons alone or in conjunction with cookies to compile information about your usage of our Site and interaction with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular site tied to the web beacon. For example, we may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to our Site. We may use web beacons to operate and improve our Site and email communications.
d) Analytics Software Tools.
We use Google Analytics on our Site to help us analyze the traffic on our Site. For more information on Google Analytics’ processing of Personal Data, please see http://www.google.com/policies/privacy/partners/. By using a browser plugin http://www.google.com/ads/preferences/plugin/ provided by Google, you can opt out of Google Analytics.
4. The Purposes For Which We Use Personal Data.
If you submit or we collect Personal Data through our Site, then such Personal Data may be used in the following ways: (i) to provide, analyze, administer, and improve our Site and services, (ii) to contact you in connection with our Site and certain services, notifications, events, programs or offerings that you may have registered for, (iii) to send you updates and promotional materials that you have registered for, (iv) to identify and authenticate your access to the parts of our Site and services that you are authorized to access; (v) for recruiting and human resources administration purposes, and (vi) to protect our rights and/or our property and to ensure the technical functionality and security of our Site.
5. How We Disclose Personal Data.
We do not sell, lease, rent or otherwise disclose the Personal Data collected from our Site to third parties unless otherwise stated below or with your consent.
5.1. Our Third Party Providers.
We transfer Personal Data to our third party service providers as necessary to perform tasks on our behalf and to assist us in providing our Site, as more fully described in Section 3.2. We use commercially reasonable efforts to only engage or interact with third party service providers and partners that post a privacy policy governing their processing of Personal Data. Notwithstanding the foregoing, we will comply with applicable laws regarding Personal Data transfers as well as any transfer restriction that is specified in an agreement between uCool and a customer.
5.2. Social Media Services.
Third-party social networks that provide interactive plug-ins or social networking features (for example, to allow you to "Like" a page on our Site) on the Site, may use cookies or other methods (for example, web beacons) to gather information regarding your use of our websites and apps. The use of such information by a third party depends on the privacy policy available on that social network’s website, which we encourage you to carefully review. Such third parties may use these cookies or other tracking methods for their own purposes by relating information about your use of our site with any of your Personal Data that they may have.
5.3. Advertising.
We engage advertising services to assist us in advertising our brand and Site. From time to time, those services target advertisements on third-party websites based on cookies or other information indicating previous interaction with our Site.
5.4. Business Partners
From time to time, we may partner with other companies to jointly offer products or services. For example, we partner with various game development and design studios to deliver you gaming services. If you purchase or specifically express interest in a jointly-offered product or service from us, we may share Personal Data collected in connection with your purchase or expression of interest with our joint promotion partner(s). We do not control our business partners’ use of Personal Data we collect, and their use of the information will be in accordance with their own privacy policies.
5.5. In the Event of Merger, Sale, or Change of Control.
We may transfer or assign this Privacy Policy and any Personal Data to a third party entity that acquires or is merged with us as part of a merger, acquisition, sale, or other change of control. We will notify you via in-game message, email and/or a notice on our website if this happens.
5.6. Other Disclosures.
We may disclose Personal Data about you if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our terms of use, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of uCool, our users, or the public.
6. Retention of Personal Data.
We reserve the right to retain any Personal Data as long as the Personal Data are needed to: (i) fulfill the purposes that are described in Section 4 (The Purposes For Which We Use Personal Data), and (ii) comply with applicable law.
7. Your Rights.
7.1 Personal Data.
If you have an account on our Site, we provide access to—and the ability to edit or delete—certain categories of Personal Data through the account. If you would like to access, amend, erase, export (i.e., data portability), or object to or restrict the processing of Personal Data collected via our Site, you may submit a request
Via Email: legal@ucool.com (subject heading "Privacy")
Via Post: uCool, Inc. Attn: Legal - Privacy 585 Glenwood Avenue, Suite 3, Menlo Park, CA 94025 USA.
Depending on where you live, you may have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning Personal Data about you. We encourage you to first reach out to us at legal@uCool.com so we have an opportunity to address your concerns directly before you do so.
If you are a resident of California, please see Section 12 for additional information concerning your rights under California law.
7.2. Opting-Out of Promotional Emails.
You may choose not to receive future promotional or advertising emails from us by selecting an unsubscribe link at the bottom of each email that you receive from us, or by responding to the emails directly and requesting removal if such a link is not available. Additionally, you may send a request specifying your communications preferences to legal@uCool.com. Customers cannot opt out of receiving transactional emails related to their account with us or our services. Please note that even if you opt out of receiving the foregoing emails, we may still send you a response to any "Contact Us" request as well as administrative, maintenance and operational emails (for example, in connection with a password reset request).
7.3 Deletion of Data and Accounts.
We provide various methods for users to delete accounts and data. Each of these is permanent and cannot be reversed; also, all games, assets and history will be permanently deleted.
Requests for data deletion will also mean the account will be closed and deleted as we require personal data for the purposes described in Section 4 to keep accounts active and open.
To delete data and your account:
a) In App: Go to settings, Account and then select "Delete Account".
b) Web Form: Submit a verifiable request here.
c) Mail: uCool, Inc. (Attn: Privacy), 585 Glenwood Avenue, Menlo Park, CA 94025 USA
7.4 Assistance for People With Disabilities.
If you have a disability which makes it at all difficult to exercise any of your rights in our Privacy Policy, we will assist. Contact us at legal@uCool.com (subj: Privacy) or via mail at 585 Glenwood Avenue, Menlo Park, CA 94025 (Attn: Privacy) and we will endeavor to assist.
8. Personal Data Transferred Internationally.
If you use the Site from outside the United States, please be aware that personal information may be collected, stored, and processed in the United States and Canada. If we transfer personal information internationally, we take steps to provide adequate safeguards, such as entering into standard contractual clauses with our service providers. Please be aware that the data protection laws of the United States might not be as comprehensive as those in your country.
9. Data Security.
The security of Personal Data is important to us. We follow generally accepted industry standards to protect the Personal Data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect Personal Data, we cannot guarantee its absolute security.
10. Children's Privacy.
10.1. Children Under 13.
Children under the age of 13 should not use our websites or games at any time. In the event that we confirm that we have inadvertently gathered personal information from children under the age of 13, we will take reasonable measures to promptly remove such information from our records. We do not knowingly collect or store any Personal Data from children under 13. If parents believe that we have unintentionally collected their children’s’ Personal Data, they may request the deletion of the information by contacting us at:
uCool, Inc. Attn: Legal - Privacy 585 Glenwood Avenue, Suite 3, Menlo Park, CA 94025 USA
They may also e-mail us at legal@ucool.com.
10.2. Note to Parents.
We recognize a special obligation to protect Personal Data about young children. We urge parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line. Teenagers under the age of 17 and over the age of 12 should encourage their parents to review this Privacy Policy and to contact us if they would like to evoke our opt-out policy or to raise any concerns.
11. How We Respond to Do Not Track Signals.
uCool does not track Site users over time and across third party websites to provide targeted advertising. Accordingly, we do not currently respond or take any action with respect to web browser "do not track" signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Data about an individual consumer's online activities over time and across third-party web sites or online services.
12. Your California Privacy Rights.
This section applies to our collection and use of “Personal Information”, as defined under California law, if you are a resident of California.
Categories of Personal Information Collected, Used, and Disclosed
“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. In accordance with California law, we collected the following categories of Personal Information within the preceding 12 months:
We disclose each of these categories of Personal Information to our service providers to the extent necessary for them to facilitate our business purposes (including any purpose specified in Section 4, above). Additionally, within the past 12 months, some of our online advertisers may have used and disclosed Usage Information collected automatically from the Service. This may be a “sale” as broadly defined under the CCPA. Therefore, we provide you the right to opt out of this “sale” of Personal Information as described, below.
Your California Privacy Rights
If you are a resident of the state of California, you have the following rights:
If you would like to exercise your rights listed above, please contact (or have your authorized agent contact) us using the contact information listed below. When doing so, please tell us which right you are exercising and provide us with contact information to direct our response. We must verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. Any Personal Information you disclose to us for purposes of verifying your identity will solely be used for the purpose of verification. You have a right not to receive discriminatory treatment by any business when you exercise your California privacy rights.
Additionally, if you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of Personal Data about you by uCool to third parties for the third parties’ direct marketing purposes. To make such a request under this Section, please send an email to legal@ucool.com or write to us: uCool, Inc. Attn: Legal - Privacy 585 Glenwood Avenue, Suite 3, Menlo Park, CA 94025
13. Contacting Us.
Any comments, concerns, complaints, or questions regarding our Privacy Policy may be addressed to legal@ucool.com.
14. Your South Korea Rights.
14.1. Procedure and Method of Destruction of Personal Information
uCool destroys personal information without delay when the information becomes unnecessary, such as the lapse of the personal information retention period as outlined in section 6 or achievement of the purpose of processing as outlined in section 4 above.
If the personal information retention period agreed by the user has lapsed or the personal information needs to be kept in accordance with other laws despite the achievement of the purpose of processing, the personal information may be moved to a separate database (DB) or stored to be preserved differently. Separately stored personal information will not be used for any purpose other than the purpose of preservation unless it is required by law.
1) Destruction Procedure
The company selects the personal information for which the reason for destruction has occurred and destroys the personal information with the approval of the company's personal information protection officer.
2) Destruction Method
The company destroys personal information recorded and stored in the form of electronic files using methods such as low-level format so that the record cannot be reproduced, and personal information recorded and stored in paper documents is destroyed by shredding or incineration with a shredder."
14.2 Personal Information Protection Officer
Name: Legal Department (Privacy)
Email: legal@ucool.com (subject heading Privacy)
Address: 585 Glenwood Avenue, Menlo Park, CA 94025
14.3 Notice on Overseas Transfer
Company Name |
Country |
Purpose of Use |
Data |
Transfer occurrence |
Retention period |
uCool, Inc. |
Canada and United States |
Account Service |
As per section 3. |
As per section 3. |
As per section 6. |
14.4 Timing of Transmission of Personal Information
The timing of transmission of personal information and data depends on multiple factors such as: